Is it important to specify where I currently work on my Social Media properties?

Is it important to specify where I currently work on my Social Media properties?

What are your digital/social media properties?

Social media properties for any individual include the profiles created on various platforms or websites on social media which can rank on SERPs. The most prominent ones include your blog posts, Facebook/LinkedIn profiles, website descriptions, Tweets, images which are search optimized, etc.

Essentially any webpage which lists or is capable of listing as a result on any Search Engine Results Page can be considered a social media property for that individual. Optimizing them to ensure that the most relevant and recent information about you is available goes a long way in improving your business network and potentially availing business opportunities which you may otherwise miss.

Which of them are relevant?

LinkedIn, Facebook and Twitter are the most relevant platforms as of now. Posting anything on Facebook or Twitter is liable to turn up in search results on those platforms as well as on Google. Any past misdemeanors may potentially turn up on these results.

Ask me why it matters today? You risk missing out any potential business opportunities if you profile is littered with obscenities or profane imagery or lewd content. Also, your future employers may turn to social media to validate the authenticity your claims/answers in the interview.

Why list your Job location/profile?

Listing your job location on Facebook may not seem all that worrying for most professionals; trust me, quite a bit of people can stalk/know about your whereabouts by triangulating your job location.


Listing your job profile on LinkedIn will help others in identifying what your role involves and what your abilities encompass while working with your current and past employers

When not to list where or what you work as?

Keeping it generic particularly helps if you are someone working in a sensitive function or if your role involves managing confidential client in formation which may be misused.

My suggestion is to go ahead with listing your job roles on as many channels as possible if your job profile involves sales or marketing or business development of any sort or if you are prepared to change your profile in the near future.

If your profile or role however entails risk of client information which may get potentially leaked violating confidentiality clauses or if listing such information questions your stability in the role, I would recommend not listing your current Job profile or location on your social media properties as they could potentially land you in a soup.

Bosses in today's age whether in India or overseas have started resorting to checking your profiles to ensure that they are getting the right signals from you as an employee

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